I know, I know. The peak season for fall is not quite past yet. None the less, this is not the time to take a vacation from Microstock. Winter is a time for adventure and outdoor fun. Children sliding down a hill in an inner tube, a skier catching some air high in the mountains. Even a young girl on ice skates for the first time can land you some cash. Do some key word searches and see what types of images are successful.
For those of you in high snow fall areas, you have a great advantage. Head out after those huge snow storms Minnesota and see what unique landscapes Mother Nature has created for your lens. Colorado, I’m jealous. Wyoming, your wildlife viewing opportunities are unsurpassed in my book.
Don’t skip out on the opportunity to get a few new Christmas images out there. I sold my first Christmas image of the season in July. Santa’s elves don’t take summer vacations. The department stores start putting out Christmas displays in August. That means that the graphic art work was already done. As we get closer to November, watch the most popular images for different stock photo sites. You will see a gradual shift to Christmas imagery. Get yours out there to take advantage of the holiday season. Last year I had a very limited Christmas portfolio. As result, I had a drop in sales for November and December with a very strong surge in sales in January of non holiday images.
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2 comments:
It interesting the way that the microstock market makes christmas sales right up to the last minute before the event. traditional stock was sold 6 months before, and designers saw (and still do) see a dead spot in the run-up to christmas with all christmas promotional work done earlier in the year.
Building a stock collection is a long term thing, and any seasonal or event specific images I take in a year are done ready for the run up to next years event.
I agree absolutely with you. Building a portfolio is a long term project. Especially for seasonal specific events. Do you immediately put your new seasonal specific images or do you wait say, 6 months prior to the holiday?
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